Use Instagram ads
While it’s free to create ad campaigns, users will need to pay per conversion after signing up. Conversion rates can be as low as one percent, but businesses can spend lots of money testing different combinations of images and descriptions in an attempt to improve them.
Once you do improve your conversions by increasing the price of items listed or encouraging people to download something (a guide book for example), you can then opt for paid advertising such as Instagram Ads.
These are pre-installed funnels that have multiple options including creative tactics like image overlays and text stickers.
Instagram lets you know that they care about your customers and get them into your circle of existence, with features like Stories being one way they do this.
By letting fans interact through photos and videos is another way. People love sharing things they find interesting and attractive. For businesses that produce quality content and engage with their followers, this is an opportunity worth exploring.
You can use Instagram Analytics to track how many visitors you are getting from social media sites such as Facebook, Twitter or LinkedIn as well as what percentage of visits are becoming sales. [substeps] You can also check analytics tools to see which types of posts your audience is responding to the most.
Create engaging captions
In addition to posting pictures, you can make your profile more interactive by creating engaing caption.
Add personality into your photos by being funny, creative or silly. Captivating captions may even encourage people to look at your photo album or tour of the location you took them to.
They also have an impact on whether or not others comment on your photos. Many times users will leave a comment along with a picture asking who else should follow on instagram.
If you share personal stories or tales about your life, other users are much more likely to comment and engage if they know you and trust you.
Be honest but respectful when sharing personal details such as age, gender, ethnicity, religion, disabilities, pets or sexuality.
Don’t exaggerate or lie about yourself, and don’t pretend to be someone you are not. It is perfectly normal to want to change what you say about yourself for the better!
It is never too early to start building relationships on social media, so try to connect with people once we meet them. We all work in small communities typically led by dedicated administrators.
Try having conversations and comments that are relevant to everyone else around you to draw people in and create connections.
Add Instagram stories to your website
With every story you upload, even if it’s just for a few seconds, that moment is frozen in time and has gone forever. You can find instagram fans making different sets of stories with multiple purposes so that people tend to spread them around social media.
Each set or group is called a series, and there are many pre-made groups you can join. Once you do, all of your followers will be given access to those stories.
These stories are perfect for giving away details about your business or product, telling fun stories, drawing attention to your work, or promoting events you’re doing (like concerts or brand new releases at your store).
Individual photos also make good stories. It doesn’t matter what the photo indicates – whether it’s something you want to tell others about, something funny you wanted to share, or simply something attractive to look at.
Instagram lives up to its name by displaying the story across both your home page and the pages users tap when they click through from your profile to any other page on instagram.com.
Users who are not already signed into your account will need to enter their email and password to proceed.
Pick a few specific strategies to promote your instagram profile
While you don’t have to invest big money in advertising, you do need to put effort into promoting yourself and your content.
There are many ways to promote your brand online that don’t require any money at all. You can use social media platforms such as Twitter or Facebook to advertise with.
You can sign up for groups on these sites that allow businesses to pay to get their messages delivered to contacts. Pay per click is when you pay each time someone clicks on a link to visit your website.
By doing this regularly, people start to know who you are and may connect what you offer with how you present yourselves.
The more engagement you get on your posts, the more exposure your business will receive. On the smaller social networks, much of the traffic movement comes from fellow followers inviting friends to join.
With regard to growing your audience, this is one of the best things you can do. By having numerous connections, others will share your updates which then boosts your visibility even further.
Answer your fans
Facebook has introduced ways for businesses to answer questions from their fan page. These polls are created using a computer app, which allows you to ask whatever question you want.
You can make the poll optional or required, but there is no option to choose when to use it. When creating one, remember that people need time to see the vote appear in their news feed.
When someone votes, they must be connected to your facebook profile in some way (either through your page or as an individual). There’s also what’s called a “zombie vote,” where people vote even if they aren’t familiar with your brand.
These zombie votes happen when customers who interact with your product in some way (downloading your app, buying something from your store, etc.) end up voting without being aware of it. It’s like getting a free vote thanks to your customer base.
On June 2, 2016, Twitter announced a similar feature under the name Quick Poll. Similar to Facebook’s polling tool, anyone can create a quick poll and distribute it locally or globally via the API. Like Facebook’s version, Quick Poll requires users to connect with your account before giving them access to the full set of options. More information about setting up a Quick Poll can be found here.
While Quick Poll is still in beta testing state, it already offers plenty of features. For example, you
Use Instagram feeds
This is one of the best ways to promote your account. When you create a feed, you connect with other people who are also trying to build a fan base. You can follow others or they could follow you.
Your followers will be able to see what you have been posting and will receive notification when you update your status.
These features help you interact more authentically with other people. You will find that some of your current fans may eventually become new followers as you gain popularity.
To get started, make sure you’re using an acceptable username, have at least 100 friends, and have set up your profile. Then sit down for an hour or so and write out your story. What makes you unique? Why should someone care about your posts? Why should anyone listen to you?
Don’t worry about perfection. Just talk about how you feel around issues and things that matter to you. Let your stories flow; this is why people use social media in the first place!
Tag those you know in your photos and give them a little shout-out for being your friend or follower. Don’t forget to keep yourself in check too – showing off all of your beautiful sides may attract new followers but it won’t generate any real friendships.
The hardest part about promoting your instagram is getting the word out. There’s no better way than by creating a viral campaign and driving traffic back to your site via a promo tweet or
Take advantage of Instagram photos
Beyond establishing a great-looking feed, one of the main tasks of instagram is giving people opportunities to purchase things.
You can buy instagram posts, images, or both. But first, make sure you’re understanding what each option costs.
Instagram posts are simple pictures that typically run $1 per view (view as). There are several ways to get more views for your posts, such as sharing through social media channels and tagging other accounts.
Photos cost money initially, but you can download them for free from the internet. To do so, go to a popular website like iStock Photo (amazon uses amazon) and hire them to create custom photos.
The edits they offer range from less than $10 to hundreds. You can pay online with credit card, PayPal, or via mobile app.
As an added bonus, anyone who subscribes to your email newsletter will be notified when you update your page.
Use Instagram videos
Users can create video posts that can be published directly to their accounts. Video uploads can come from either your smartphone, tablet, camera or computer library. You can also edit and enhance photos together in a graphic way similar to photo-editing software (Adobe Photoshop).
You have 30-second, five-minute, or ten-minute long videos to promote your brand. If you want people to see what you’re doing through visual content, this is the best tool for getting your message across.
People are spending more time watching videos on computers, tablets and smartphones. According to Statista, in 2017 viewers spent an average of two hours per day watching videos.
That’s almost one full hour every single day! It becomes one of the most popular ways to use Facebook. And it is a great way to engage with your fans and attract new followers.
Statista estimates that by 2022, users will spend about 90 minutes a month watching videos. This is no surprise given that YouTube has become one of the biggest social media channels for sharing, updating and promoting videos.
You should start creating videos this week; before you know it, people will be looking forward to them. The only question remains: how do you make the best use of instagram videos?
Create a website
Most of the social media platforms, like instagram, require you to have your own website before becoming popular. Even if you don’t plan to make money online, having a website will help you gain followers and establish yourself as a reliable source.
You can use free hosting services such as WordPress or Joomla! Or you can pay for your own server and pick up quality domain names.
Once you have a beautiful website made, start promoting it by putting all original content on there (the pages, posts, images etc.). Since you will be building followers over time, try to avoid spamming people with links to your page.
Build community connections by inviting others to share or talking about things they enjoy on your page. You should also connect with other businesses by adding them to your network.
These connections will also lead to even more business opportunities. People might just find you through your posts and stories.